Let's start with what you have.

"Does your website tell a stranger what you do in five seconds?"

"When someone nearby searches for your service, do you show up?"

"Could you say where last month's customers came from?"

"Do your social accounts reflect who you are today?"

"Are you still using stock photos or old pictures?"

"Do you have a video that shows what it's like to work with you?"

"Do your flyers, site and signs feel like the same business?"

"Have you considered reaching people on Hulu, Roku or Spotify?"

"Does your team know how to keep marketing going day to day?"

"Do leads ever slip through the cracks?"