How is your website doing?

What the website grader checks

Type in any website address and the grader looks at the page the way a visitor and a search engine would. It runs twelve checks across four areas: Presence, Visibility, Content and Systems. Those include page speed, secure https, mobile-friendly layout, page title and description, headings, image descriptions, link previews for social media, and whether a visitor can easily get in touch.

How tough is the grading?

You choose. Easy going lets close calls pass, Balanced is the default, and Tough grader holds every check to a stricter standard. Switching re-grades the same site instantly.

Can I grade a competitor's site?

Yes. Any public website works, which makes it a handy way to compare yourself with others in your area.

Does a perfect score mean my marketing is done?

No. The grader checks the basics on one page. It can't judge your message, your photos or how customers feel, and that's where a conversation helps.

Have a question the tool didn't answer? Start a conversation.